September 20, 2005
Pontiac Torrent featured in ‘Survivor’ promotion
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Detroit, Michigan – Following the success of Oprah’s 19th Season Premiere last fall with the Pontiac G6 give-away, and Donald Trump’s boardroom in “The Apprentice” last spring, Pontiac is again stepping out with a major media partner – CBS’ “Survivor” – for the launch of its new Pontiac Torrent SUV.
Six former Survivors from the hit CBS television show hit the “urban jungle” in Pontiac Torrents during the launch of “Survivor Search in the City” last week on the top-rated reality show, ‘Survivor: Guatemala – The Maya Empire.’
The six former Survivors will drive new Torrents as they go about their daily life over the coming weeks in their home cities and local regions. Consumers will be asked to find one of them and snap a picture of them with their Torrent on their camera phone. They can immediately transmit the image for a chance to win five, fully-loaded, 2006 Pontiac Torrents.