June 23, 2005
Pontiac G6 promotion wins Cannes award
Detroit, Michigan – Pontiac won a Cannes Gold Media Lion in the All Adults category at the Cannes Lions International Advertising Festival in France for its giveaway of 276 G6 vehicles to every audience member on the Oprah Winfrey Show in September 2004. Pontiac was the only U.S. entry to win a Media Lion.
The annual Cannes event recognizes the very best of international advertising, creativity and marketing communications executions from entries representing 75 countries.