Nissan installs former Ram brand, Chrysler de Mexico boss as divisional VP of sales and marketing.
Sometimes you’re known by the company you keep. In the auto industry, you’re known even more by the people you hire, especially when one of those people is Fred Diaz, Ram Truck brand president and CEO until just a few days ago.
Nissan, who flirted with Chrysler over truck development in the past, has put Diaz in the newly created position of divisional VP of sales and marketing for the US. He will also be responsible for Nissan’s growing light commercial lineup.
When Nissan was looking for a partner on full-size pickups, Diaz was instrumental in those talks, representing the Auburn Hills automaker. Now he finds himself on the other side of the fence, with Nissan possibly looking at the truck market more seriously considering Diaz’s resume.
Nissan’s two pickups – Titan and Frontier – haven’t seen major upgrades since 2004.
In this new leadership role, Diaz will assume full responsibility for the day-to-day operations of the Nissan Division in the United States, including all sales, marketing, fixed operations, parts and service and administration functions. He will lead the Nissan Division team with the Marketing, Light Commercial Vehicle & Fleet, Parts & Service and Regional Operations functions reporting directly to him.
“Fred Diaz is one of the most experienced, results-driven sales and marketing executives in our industry, and we are privileged to welcome him to Nissan,” said Muñoz. “As Nissan Division continues to grow in the United States, we expect Fred to convey a fresh perspective to our dealers and the entire divisional operations team that he will now lead.”
Previously, Diaz was Chrysler’s chief executive in charge of the Ram Truck Brand, a position to which he was named in October 2009. In 2011, Diaz was appointed as the chief executive of Chrysler’s Mexican operations where he was the corporate representative responsible for all of the company’s business brands in Mexico, including Chrysler, Jeep, Dodge, Ram and Mitsubishi.
During his 24-year career at Chrysler, Diaz progressed through a series of sales company roles beginning as a trainee and zone manager through to the head of national sales and, ultimately, CEO of the Ram brand. He has extensive automotive experience across the sales, field operations, distribution, service and marketing arenas.
Diaz is a respected executive in the automotive industry who has overseen a period of tremendous growth at the Ram brand. In addition to the Ram brand’s 17 percent sales increase in 2012, he was instrumental in leading the brand to win the 2013 ‘North American Truck of the Year’ award for the new Ram 1500 pickup truck.
Diaz earned a bachelor’s degree in management with an emphasis in psychology from Texas Lutheran University and a master’s degree in business management from Central Michigan University.