Dealership director also fined $3,000

Toronto’s Platinum Cars Ltd. has been fined $21,500 for breaking the province’s ‘all-in price’ law in the Motor Vehicle Dealers Act, stated OMVIC in a release today.

The fine comes after evidence presented at a hearing showed Platinum Cars Ltd. placed 22 separate advertisements with non-all-in pricing, stating “prices do not include $399 admin[istration] fee” in the text.

The dealer was notified of their non-compliance on multiple occasions. Platinum continued to use non-compliant pricing after receiving a warning from an OMVIC inspector, and even after a Notice of Complaint was issued to the dealer by OMVIC.

“This was a clear violation of the MVDA which mandates a dealer’s advertised price to include all fees and charges the dealer intends to collect, with the exception of HST and licensing” stated OMVIC Director of Communications Terry O’Keefe in a release.

According to Ontario law, an ‘all-in price’ must include freight, PDI-PDE, administration fees, government levies (excluding sales tax), OMVIC fee ($5), and safety and e-test fees (unless the advertisement states “Unfit Vehicle”).

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