April 20, 2006
Pirelli unveils new tires at New York Auto Show
New York, New York – Pirelli has unveiled the world’s first 30-inch, ultra-high-performance production tire for light trucks and SUVs at the New York International Auto Show. Presented in conjunction with TISTM wheels, the tires are fitted to a Hummer H2 owned by pro skate boarder and MTV celebrity Bam Margera.
Recently selected as a strategic marketing partner with the Ford Motor Company, Pirelli tires were used on the Five Hundred, Freestyle, Focus, F-150 and new Edge crossover vehicle at the event; Pirelli’s run-flat Eufori@ radials were shown on Cadillac’s STS-V and XLR-V models.