July 12, 2006

Pirelli teams with Jay Leno in new Speed TV show

Rome, Georgia – A new Speed TV show called “Payback” debuts tonight, featuring celebrities who “pay back” people behind their rise to fame with a customized car. The first episode will feature a Corvette customized to the specifications of Tonight Show host and car collector Jay Leno, using Pirelli P Zero tires.

“Pirelli is really leading the market in high-end car customization,” says Peter Tyson, Vice President of Communications for Pirelli Tires North America. “We now have such a huge range of sizes in the larger-diameter fitments that it is really easy to personalize a vehicle to almost any desired specification. It’s a pleasure to see our products in programs like Payback since that is exactly the kind of program many of our clients like to watch.”

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