October 11, 2002
Phil Collins sings in Toyota commercials
Toyota U.S.A. has announced a unique marketing tie to singer/songwriter/musician Phil Collins. Two of Collins’ songs will be featured in a major marketing push for Toyota. The first, “Can’t Stop Loving You,” made its debut in a television commercial for Toyota’s 2003 Avalon sedan. The hit song will also be included on Collins’s upcoming new Atlantic album, Testify, which will be released on November 12th.
Through the agreement, Toyota will license one more Collins song for a second upcoming Toyota commercial. In addition, Toyota and Atlantic plan to expand promotions around Testify in the fall through in-store promotions with music retailers.
“We believe in the power of music and its ability to evoke strong feelings,” said Steve Sturm, Toyota Motor Sales’ vice president of marketing. “Phil Collins’s talent and music continue to captivate and enthrall listeners. We want our vehicles to have the same effect on people, so working with Collins on this campaign was a natural.”
Collins struck a chord with Toyota when he performed live at a private concert for 5,000 Toyota dealers and guests last month.
Since releasing his first solo recording just over 20 years ago, Phil Collins has sold 100 million albums around the world (not counting his work with the group Genesis). He has earned numerous accolades, including seven Grammy Awards, an Oscar, and a Golden Globe.
The forthcoming release of Testify marks Collins’s first all-new solo album in six years.