May 23, 2002
PartSource partners with Big Brothers Big Sisters of Canada
Toronto, Ontario – PartSource, a national auto parts specialty store, today announced a new partnership with Big Brothers Big Sisters of Canada (BBBSC). PartSource pledged to use its network and capabilities to help BBBSC match children with caring adults.
The new partnership will focus on raising the profile of BBBSC in order to find much needed adult ‘mentors’ for children between the ages of 6 and 18, who are often grappling with developmental, educational and emotional issues. In local communities, PartSource will look for opportunities to generate funds for BBBSC programs.
“As a grassroots organization, we can best support the communities in which we do business by contributing to their future,” said Bruce Allen, president, PartSource. “Since Big Brothers Big Sisters operates at the community agency level, this partnership will benefit local youth who might not otherwise have the benefits of a strong adult role model.”
PartSource kicks off its series of fundraisers with four local events.
PartSource is bringing Toronto Maple Leaf great Wendel Clark to three stores – Brantford, Hamilton (Cannon Street) and St. Catharines – on Saturday, May 25th, 2002. Wendel will appear at the Oshawa store on June 8, 2002. The stores will host a BBQ and local car clubs, with the food sale proceeds going to the local BBBSC agency.
PartSource will also set up displays of BBBSC literature on its retail counters. The literature will provide information to both PartSource customers and staff on how they can become involved in one of BBBSC’s mentoring programs.
“We are extremely pleased to welcome PartSource as a partner,” said Michael McKnight, executive director, Big Brother Big Sisters of Canada. “Their organization will go far in raising awareness among Canadians for the need to find caring and responsible adults for our programs.”
“Our hope is that PartSource staff and customers who have benefited from these programs in the past will turn around and sign up as a Big Brother or Sister. We know that we can make a difference for local kids,” said Allen.