Vancouver, British Columbia – More than 175,000 British Columbians have purchased the special-edition 2010 Winter Games licence plates in support of the Vancouver 2010 Olympic and Paralympic Winter Games.

“These phenomenal sales really demonstrate the passion and enthusiasm British Columbians have towards the 2010 Winter Games, which are now just 24 days away,” said Jeff Schulz, vice-president of strategic marketing for the Insurance Corporation of British Columbia (ICBC). “The Behind the Drive program has provided a way for British Columbians to show their Olympic spirit and all profits go directly to supporting the 2010 Winter Games and Canadian athletes.”

ICBC customers can purchase the plates during the remainder of the year from any Autoplan broker, for an initial fee of $35, with an annual renewal fee of $25 until 2012. The plates are official licence plates and can be displayed on a vehicle after the Winter Games are over.

In addition, any ICBC customers who purchase plates from now until February 7, 2010 will be entered into four weekly draws to win four event tickets to the Winter Games.

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