June 8, 2007

Over 16,000 Canadians have purchased Toyota and Lexus hybrids, company says

Toronto, Ontario – Toyota Canada Inc. has announced that, to date, over 16,000 Canadians have helped to push the company’s worldwide hybrid sales to over one million units since the Prius was introduced in 1997. As of the end of May 2007, 1,047,000 Toyota and Lexus hybrids have been sold worldwide, with cumulative Canadian sales of 16,066 vehicles.

“This is a significant milestone in the adoption of next-generation technology to help us lessen our dependence upon fossil fuels and our environmental footprint,” says Yoichi Tomihara, President and CEO of Toyota Canada. “The fact that Toyota has put more than one million hybrid-powered cars and SUVs on the road over the past ten years should lay to rest any reservations that people have about the viability and long-term reliability of these fuel-efficient, low-emissions vehicles. Canadians should be proud of the contribution they have made to this worthwhile endeavour.”

Toyota became the first automaker to mass-produce a hybrid vehicle when it introduced the Prius in Japan in 1997; the compact car was first sold in Canada in July 2000. Three years later, the company upgraded it to a midsize hatchback with more power and fewer emissions, although the price stayed the same. The company currently sells the Toyota Prius, Camry Hybrid and Highlander Hybrid, and the Lexus GS 450h and RX 400h. This fall, it will introduce the long-wheelbase LS 600h L in Canada.

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