July 3, 2003

Outdoor Life Network to air Land Rover G4 Challenge

Land Rover G4 Challenge
Competitors driving the all new 2003 Range Rover in the Australian outback during stage one of the Land Rover G4 Challenge.

Rudi Thoelen Wins The Land Rover G4 Challenge
Belgian Jet Fighter Pilot, Rudi Thoelen, 31 wins the Land Rover G4 Challenge by being first to touch the top prize, a $71,200, Range Rover. Thoelen bested fifteen International competitors in the 4 week, 4,000 mile event that took place on 3 continents. Click images to enlarge

Irvine, California – The first Land Rover G4 Challenge will be shown in two one-hour programs on the Outdoor Life Network on August 24 and 31, 2003. The event tests men and women from 16 countries in a four-wheel driving competition across three continents. The results have been edited into two one-hour documentary style television shows that will air this fall on August 24 and 31 at 3 p.m. EST; 2 p.m. Central Standard Time and 12 noon, PST.

Filming of the G4 Challenge took place in the United States, South Africa and Australia over five weeks. The programming will feature how the competitors faired as they were tested physically and mentally throughout extreme climates and living conditions.

Canadians Jim Kuhn, 38 a software engineer from Waterloo, Ontario, and Kitt Stringer, 26 a wilderness guide from Victoria, B.C. navigate through the roughest terrain using their adventure sports skills to gather points to try for the grand prize, a 2003 Range Rover.

“The Land Rover G4 Challenge is the culmination of two years of planning and the efforts of a 120 person team that supported the program as it moved around the world — all in the name of adventure,” said Sally Eastwood, vice-president marketing, Land Rover North America.

The television program will take the viewer “on event” with the competitors as they battle for points around the globe living in their Land Rovers. Englishman Jamie Darling, who rode and competed alongside the contestants, serves as host giving viewers an inside look at life on the Challenge.

For information on the Land Rover G4 Challenge and the Land Rover G4 vehicles, see www.landroverG4challenge.com

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