Quebec City, Quebec – The 2008 Operation Red Nose campaign, a volunteer effort that gets drinking drivers and their vehicles home in 100 communities across Canada, proved successful as 68,555 rides were completed in seven provinces.
The campaign runs in select communities in British Columbia, Alberta, Manitoba, Ontario, Quebec, Nova Scotia and New Brunswick, with 49,816 people participating. The program was initiated in 1984 in Quebec City and is now run in collaboration with the Insurance Bureau of Canada.
In Alberta, 1,270 volunteers provided 1,754 rides in Edmonton and Lethbridge, as well as Fort Saskatchewan and Cochrane, which joined the program for the first time in 2008.
In the Maritimes, New Brunswick and Nova Scotia broke records, with a total of 3,572 rides given in both provinces, compared with 3,060 in 2007. The program ran in Edmundston, Moncton, Oromocto-Burton, the Acadian Peninsula, Saint John, Halifax, Sydney and Truro.
In addition to the services provided, Operation Red Nose also serves as a fundraising campaign for non-profit youth and amateur sports organizations; while the service is free, donations are accepted for this purpose. Non-profit organizations interested in the campaign can call the national office at 1-800-463-7222.