Hamilton, Ontario – Students from two Ontario universities shared the top prize in the Canada’s Next Top Ad Exec competition, sponsored by Chevrolet. The winners each received a new 2011 Chevrolet Cruze.
The national competition, now in its fourth year, gave business students across Canada the opportunity to develop an innovative, non-traditional marketing campaign for the car. The winners were Mark Scattolon of McMaster University in Hamilton, Ontario, and the team of Rachel Zimmer and Bram Warshafsky of Queen’s University in Kingston.
The competition began with 196 teams from 28 business schools coast to coast. As it evolved, participants were narrowed down until the top ten finalists, representing seven Canadian universities, were selected. The finalists had to present their ideas to a panel of industry and academic officials, who decided the winners.