Toronto, Ontario – Road workers in Ontario have turned to Twitter and Facebook to spread the message about safety as the new construction season starts off.

The province’s road workers have launched an online public awareness campaign, Safety: A Two Way Street, texting, tweeting and Facebooking their appeal to drivers to slow down in construction safety zones.

“We’re doing whatever it takes to get the message out,” said Jeff Gill, a construction foreman in Oakville, Ontario, where he said that police issued over a dozen speeding tickets in less than an hour on Trafalgar Road. “Raising public awareness really is our only protection. All that’s standing between me and two tonnes of oncoming steel is a sign and a lot of nerve.”

The campaign encourages road construction workers to share their stories, family pictures and their personal appeals. The campaign can be found on Facebook and on Twitter.

In 2006, the Ontario government doubled the fines for speeding in designated construction zones, and made it an offence to disobey a traffic controller’s “stop” and “slow” signs. Between 2000 and 2006, 52 people were killed in road construction zones across the province. Since November 2010, two workers have died after being struck by oncoming cars. They will be remembered on April 28 during the National Day of Mourning in memory of all workers killed or hurt on the job in Canada.

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