April 3, 2002
Online MINI sales raises $50,000 for Boys and Girls Clubs of Canada
Whitby, Ontario – An online sales program for the new MINI has raised $50,000 for the Boys and Girls Clubs of Canada.
The Getting In Line Online campaign began on Wednesday, January 16th when 500 MINI Cooper Limited Edition models were placed on sale exclusively at www.MINI.ca. As part of the online buying process, a $100 donation to the Boys and Girls Clubs of Canada was required to guarantee a place in line to
purchase a MINI at a retail centre. As a result, $50,000 was raised for the organization.
“We would like to thank BMW Group and all the proud owners of the special Launch Edition MINIs for their enthusiastic response to the online promotion. Their unprecedented participation will give children across Canada opportunities to learn, have fun, and develop new skills through Boys and
Girls Clubs,” comments an appreciative Mike Meadows, the organization’s Director of Resource Development.
The Launch Edition MINI Cooper was priced at $27,100 and included a leather steering wheel, a rear spoiler, chrome bumper inserts, 16″ 5-Star Alloy Wheels, heated Sport Seats, floor mats fog lights and customised special launch edition embroidery in the interior. It was available in three exterior
colour variations: chilli red with a white roof, indie blue with a white roof or pure silver with a black roof.
“We are extremely pleased to present Boys and Girls Clubs of Canada with a cheque for $50,000,” explains Hendrik von Kuenheim, President and CEO of BMW Group Canada. “We chose this particular organization because its core values are very similar to those we attribute to the MINI brand..”
The Boys and Girls Clubs of Canada provides children with safe, caring environments and stimulating programs. It allows children to play, learn and develop valuable life skills which empower them to achieve their full potential as adults, citizens and leaders.