Dearborn, Michigan – One hundred new Ford Fiesta models have arrived in the U.S., as part of a special pre-launch program of Ford’s new generation of global small cars. The European-built Fiestas will be lent for six months to 100 young trendsetters chosen from more than 3,300 applicants as part of the “Fiesta Movement.”
Those picked to drive the cars will share their experiences online through social media sites such as Facebook, Flickr and YouTube, to build buzz in anticipation of the vehicle’s North American launch early next year.
The Fiesta went on sale last year in Europe and this year in Asia, and is already the second-best selling vehicle of any make across Ford’s 19 major European markets. Early response from buyers in China and other Asia-Pacific markets is already outstripping company expectations.
The 100 four-door hatchbacks coming to the U.S. were built at Ford’s Cologne Assembly Plant in Europe. They arrived through special permission granted by the EPA, and the European-spec vehicles were modified for American drivers, including changing the instrument panel message centre from German to English, and the speedometers from kilometres to miles.
In 2010, the Fiesta will be produced at plants in Germany, Spain, Mexico, Thailand and China for sale in markets worldwide. North American models will be built at Ford’s assembly plant in Cuautitlan, Mexico.