Auto division performs seppuku following ASMC’s Chapter 11 restructuring.
It was only a matter of time before Suzuki Canada Inc. was forced to pull the plug on their automotive division.
The once-popular GM partner will discontinue automotive sales after the 2014 model year to refocus efforts on its motorcycle, ATV, and marine businesses.
In an official statement, Suzuki Canada Inc. explained their rationale.
“[Suzuki has] been monitoring market conditions carefully and, after reviewing the long-term viability of automotive production for Canada, [Suzuki Motor Corp.] concluded that it was no longer feasible for it to produce automobiles for distribution and sale in the Canadian market.”
After Suzuki’s American distributor, American Suzuki Motor Corporation, filed for Chapter 11 restructuring, the writing was on the wall for the corporation’s Canadian operations. ASMC ended last year with 25,357 units sold while Suzuki Canada only sold 5,458 units; both saw year-over-year declines.
Editor’s Note: We’ve been a ‘Suzuki family’ since the early 90s. The plucky Japanese automaker did make some great niche product over the years with a loyal following. While it was easy to see ASMC and Suzuki Canada pulling out of the automotive market, I and others are sad to see them go. I truly wish only the best to Suzuki Canada’s small yet effective team.