GM’s luxury brand becomes separate business unit
General Motors officially announced today that its luxury Cadillac brand will become a separate business unit with a headquarters based in New York. The new global headquarters will open sometime next year.
According to a release from GM, the separation and move will allow Cadillac “to pursue growing opportunities in the luxury automotive market with more focus and clarity.”
“Cadillac’s mission is to reinstate the brand to a pre-eminent position among global luxury brands, a bold challenge requiring a distinct and focused new organization,” GM President Dan Ammann said.
“More than a division or brand, Cadillac is becoming a center of excellence for our company.”
The move apes similar decisions by Infiniti to grow distance between it and parent company Nissan. While Nissan is headquartered in Japan, Infiniti makes its home in Hong Kong.
Johan de Nysschen, Cadillac’s newly appointed president, was previously head of Infiniti before his move back to America.