Richmond, British Columbia – Toyo Tire and Rubber Co. Ltd. has announced the establishment of a new tire sales company, Nitto Tire Canada Inc. The company will be responsible for all distribution of the Nitto brand in Canada and will start operations immediately.
With the formation of the new company, Toyo says it seeks to enhance the Nitto tires’ brand image and will implement marketing strategies that generate synergies with the Toyo Tires brand in the Canadian market, through totally separate sales channels. Nitto Tires are manufactured in Japan and at Toyo’s new facility in Bartow County, Georgia.
The company says that Kal Tire, based in Vernon, British Columbia, will be the first Canadian company to distribute Nitto brand products. Kal Tire has over 200 retail and commercial locations, and operates in six provinces and two territories across Canada.