September 20, 2006

Nissan Versa buyer is older and most likely to be male, says J.D. Power

2007 Nissan Versa
2007 Nissan Versa. Click image to enlarge

Toronto, Ontario – The Nissan Versa, launched in Canada in July, is more likely to be purchased by men who are older than typical entry compact car buyers, according to J.D. Power and Associates. The Versa buyer is older than customers who buy the Toyota Yaris, but the same age as those who buy the Honda Fit.

The Versa buyer is also more likely to have an “upside down” trade (the outstanding loan is larger than the vehicle’s current market value). The Versa has typically sat on dealer lots for just five days, the same as for the Yaris and slightly lower than for the Fit, but all new vehicles have low turn rates, and differentiations among new products based on their turn rates only begin to appear in the vehicles’ fifth month on the market.

J.D. Power also reports that the Versa has attracted a higher proportion of cash buyers, and fewer finance or lease customers than other models in the segment. The average transaction price was slightly higher than $19,000, similar to that for the Fit, but 16 per cent above the segment price, and 15 per cent above the Yaris.

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