May 14, 2004
Nissan to introduce Infiniti in South Korea in 2005
Seoul, South Korea – Nissan plans to introduce its luxury Infiniti brand in the South Korean market in mid-2005. This is the first time that the Infiniti brand will be launched in a dedicated sales network outside of North America.
Nissan Korea will introduce its Infiniti lineup in mid-2005 with the G35 sport sedan and sport coupe, the Q45 luxury sedan, as well as the M35 and M45 sedans, which will be based on the concept debuted at the 2004 New York International Auto Show. The FX35 and FX45 premium crossover SUVs will follow later in the same year.
Nissan Korea plans to appoint between two and three dealers before the scheduled mid- 2005 product launch.
“Nissan Korea will be an important driver of Nissan Value-Up, our newly announced three-year business plan. We are convinced that Infiniti, following its success in the fiercely competitive US market, will strongly appeal to Korean luxury vehicle customers,” said Toshiyuki Shiga, senior vice president of Nissan Motor Co., Ltd.
Kenneth L. Engberg, president of Nissan Korea, added: “Korea’s imported car market is expected to more than double within five years. Once our Infiniti dealer network becomes fully operational, we expect to achieve sales volumes similar to other leading luxury brands.”
Last month, Nissan’s President and CEO Carlos Ghosn announced that the company plans to expand the Infiniti brand to Japan, China, Russia and at a later stage Western Europe, following its launch in the Korean market.