Toronto, Ontario – A new video featuring a Nissan Sentra SE-R drifting around city streets – actually a radio-controlled model car – is now available online.

The SE-R Project video has been viewed more than 190,000 times in three days. It is a partnership of Nissan Canada and TBWA\TORONTO, intended to captivate viewers while driving passion for Nissan in Canada and showing speed in a safe way.

“We were looking for a compelling way to show off the Sentra SE-R,” said Mark McDade, director of marketing for Nissan Canada. “We also knew that the typical car ad wouldn’t be entertaining enough to get people interested and make this spot go viral.”

The video, as well as a “making of” film, can be seen at Project SE-R.

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