Rolle, Switzerland – Nissan has announced the Almera, an “upscale affordable sedan” that is its first model to be developed and produced locally for the Russian market.

The Almera was developed by Nissan engineering teams in Japan, the U.K. and Russia, and will be one of the most spacious sedans in the Russian mainstream segment, the company said.

Russia is Nissan’s largest European market, and in 2011, sales increased year-on-year by 75 per cent to more than 138,000 units. Nissan is the largest Japanese manufacturer in Russia, with a 5.2 per cent share of the overall market and approximately 7.5 per cent share of overseas brands.

The Almera will be built on an all-new production line in Togliatti. Nissan also builds the Teana sedan, Murano and X-Trail in Russia for the local market.

“Nissan already offers one of the broadest model lineups of any foreign manufacturer in Russia, but to date we have not been strongly represented in the fastest-growing mainstream market,” said François Goupil De Bouille, managing director for Russia. “Almera will change that and bring something new to the segment by offering outstanding value, unique Japanese design, interior space not previously available in this market sector, and world-class quality.”

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