November 21, 2006
Nissan North America expands advertising alliance with Microsoft
Redmond, Washington – Nissan North America Inc. has announced it will dramatically expand its Web advertising across Microsoft online properties. The expanded alliance will allow Nissan to reach consumers across multiple digital channels, including MSN, Windows Live, Live Search, Xbox and Windows Mobile. The new alliance also allows Nissan to work directly with Microsoft content developers.
“Nissan’s target audience is adopting an increasingly mobile lifestyle, and the amount of time consumers spend online is rising significantly,” says Jan Thompson, vice-president of marketing for Nissan North America. “Broadening our relationship with Microsoft will enable us to deliver targeted messages to consumers across a diverse online network.”
Key parts of the alliance will include sponsorship of Forza Motorsport 2 console game on Xbox 360 and global tournament on Xbox Live, a co-branded “blogazine” for Infiniti at OpenForDesign.msn.com, search advertising with Microsoft adCenter, behavioural targeting, and participation in pilot advertising programs within Windows Mobile and Office Live.