Yokohama, Japan – Nissan has entered into a strategic relationship with Microsoft to create a next-generation dealer management system.

Using Microsoft Dynamics CRM, the companies will blend dealer and customer relationship management and social collaboration tools into a system that will help Nissan develop a stronger relationship with its customers, drive dealer sales, and increase market share on a global scale. The system will use the Windows Azure platform and Microsoft’s public cloud offerings.

The new system will initially be rolled out to Nissan dealers in Japan and other strategic regions worldwide. It will have the flexibility to be customized for the needs of a specific country, region or automotive manufacturer, with broader availability to be explored in the future, the companies said.

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