March 5, 2003
Nissan launches 350Z in Europe
Geneva, Switzerland – Carlos Ghosn, President and Chief Executive Officer of Nissan Motor Company, introduced the European version of the new Nissan 350Z sportscar at the Geneva Motor Show on Tuesday.
With the introduction of the European 350Z, due to hit European showrooms in October this year, Nissan will complete the launch of the global sports car in its three major markets – Japan, North America and Europe. The car has been fine-tuned for European tastes and driving conditions, says Nissan.
During a short speech to mark the 350Z’s European debut, Carlos Ghosn said: “With its European launch, the 350Z becomes the truly global standard bearer of the Nissan brand. Dynamic products such as these are at the heart of Nissan’s current transformation and future performance.”
Since its launch in Japan and North America in July last year, the 350Z has swept top awards across the globe including the Canadian Car of the Year, the 2003 ‘Best of the Year’ award from PBS’s MotorWeek and the ‘People’s Choice Car of the Year’. The car also made Car and Driver’s ’10 Best’ list and was shortlisted for the US Car of the Year. In Japan, the Fairlady Z (350Z in North America and Europe) won the 2002-2003 ‘Most Fun’ award from the Japanese Car of the Year jury.
The 350Z will be the fourth all-new Nissan passenger car to be launched in Europe in 18 months, joining the Primera, X-TRAIL, and new Micra. Last year, the company sold 474,000 vehicles in Europe.