“I am not sure if that is critical to the story in terms of what we are trying to do.”
While at the Nismo Festival at Mount Fuji, Japan, CarAdvice was able to corner Nissan’s corporate vice president and global head of marketing and brand strategy to ask him about the Japanese automaker’s plans for a sporting future. It seems like the much-loved IDx, or any car reminiscent of the 200SX, is not in the cards.
Speaking with CarAdvice, Roel de Vries stated, “If you have a look at what we have, we have the GT-R at the top, we have the 370Z underneath that and then we have Nismo. Now, is there an opportunity for a lightweight rear-wheel drive affordable [sports car] underneath [the 370Z]? It’s an ongoing discussion as to whether we need to do that. I am not sure if that is critical to the story in terms of what we are trying to do.”
The IDx concepts first shown at the Tokyo Auto Show over 12 months ago — dubbed IDx Freeflow and IDx NISMO — caused excitement with automotive journalists and the public alike. Both examples were modern interpretations of the Datsun 510, an iconic vehicle from Nissan’s past.
While it was rumoured a production version of at least one of the IDx concepts was in the cards, it seems Nissan has other pressing matters.
“It’s a matter of priorities, if we could do every car that works we would do many cars, [but] we have an annual process by which we prioritise models and invest our money. There’s no specific negative or positive [for making IDx], our focus at the moment is the GT-R, 370Z and Nismo range,” stated de Vries.