Toronto, Ontario – The Nissan Cube will star in the Canwest television Cra$h & Burn, which will air on Showcase on Wednesdays beginning November 18, 2009.
The Cube will be driven by main character Jimmy Burn, and the rest of the insurance adjusters at the Protected Insurance company on the show. In addition, other Nissan models will be driven by various characters, marking the first fully-integrated and most ambitious marketing partnership for the channel.
The five Cubes will serve as “offices on wheels” for the characters, who will use them to go from one assignment to another. Since the vehicles are integral to the storyline, the fleet of Cubes, called the “Protected-mobiles,” will appear in all 13 episodes.
Full episodes are also available exclusively on Showcase the day after broadcast.