Tokyo, Japan – Nissan Motor Company has announced the appointment of Hover Automotive India Private Ltd. as its service partner for marketing, sales, after-sales service and dealer develop in India. Under the agreement, Hover will implement Nissan’s marketing and sales strategy, and support dealer development in the country with the aim of establishing 55 dealers by 2012.
“India is a strategic market for the future of Nissan,” said Carlos Tavares, Nissan executive vice-president. “Not only is there tremendous potential, but Nissan is well-positioned to play a key role by delivering attractive, affordable vehicles to Indian consumers. Hover is a strategic partner that offers the necessary sales, marketing and dealer development expertise to ensure our success in India. As always, we will build our brand on a foundation of trust, quality and service.”
Hover’s activities will complement those of Nissan Motor India Private Ltd., which will continue to undertake overall business management in India, including corporate planning, product planning and distribution.
By 2012, Nissan expects to sell more than 100,000 vehicles in India. Currently, the company sells the X-Trail and Teana through five dealers; it will launch eight new models by 2012, four of which will be locally manufactured. The next product to be introduced to India will be the Murano in 2009.