Tokyo, Japan – Nissan Motor Company has announced details of its quality improvement program, Nissan GT 2012-Quality Leadership. It is one of three committments outlined in the company’s five-year mid-term Nissan GT 2012 business plan, announced in May 2008.
The program aims for leadership in four quality areas: perceived quality and product attractiveness, product quality, sales and service quality, and quality of management.
The six objectives in the Quality Leadership plan are to halve warranty claim rates for the first three months after delivery; to halve supplier parts defect rate; to halve breakdown ratio compared to fiscal year 2007; to double regions where Sales Satisfaction Index (SSI) and Customer Service Index (CSI) put Nissan as top level; and to double the number of models rated high in perceived quality.
“Nissan is continuously making efforts to improve quality, and by using benchmarked information from its alliance partner Renault, the company is able to adopt a wide range of actions for improvement,” said Kazumasa Katoh, vice-president of product quality. “Nissan GT 2012-Quality Leadership is indispensable for us and I believe, by achieving this, Nissan will gain trust from all its stakeholders.”