December 12, 2006
Nissan announces Nissan Green Program 2010
Tokyo, Japan – Nissan Motor Company has announced its new mid-term environmental action plan, Nissan Green Program 2010. The company says the plan is designed to fulfill Nissan’s “environmental philosophy of symbiosis of people, vehicles and nature”, and contribute to a sustainable mobile society.
Highlights of the program include incorporating CO2 reduction as one of the key management performance indicators; launching a “three-litre car”, a gasoline-fueled car that runs 100 km on three litres of fuel, with a target introduction date of 2010; expanding availability of flexible fuel vehicles within the next three years; launching a Nissan electric vehicle early in the next decade; developing Nissan’s original hybrid vehicle, targeted for launch in 2010; accelerating development of plug-in hybrid technology; and reducing CO2 emissions from global manufacturing plants by 7 per cent compared to 2005 by 2010.
“The Nissan Green Program 2010 provides a transparent view of Nissan’s future commitments to all aspects of environmental management,” says Toshiyuki Shiga, CEO, Nissan Motor Company. “Nissan Green Program 2010 has been designed to address immediate challenges as well as creating the foundation towards a long-term sustainable business model.”
Nissan says it is focused on three core areas related to the environment: reducing CO2 emissions, reducing exhaust emissions, and accelerating recycling efforts. The Green Program is specifically focused on reducing CO2 emissions from products, as well as from day-to-day corporate activities. CO2 has also been added to internal management performance indicators; previously, the indicators were only quality, cost and time.