Mississauga, Ontario – Nissan Canada has announced its ongoing support for Canadian football, committing an additional two years of support for the Canadian Football League (CFL).
In addition to sponsoring the CFL and the 2009 Grey Cup in Calgary later this year, Nissan Canada will also support the Calgary Stampeders, Edmonton Eskimos, Saskatchewan Roughriders, Winnipeg Blue Bombers, and Toronto Argonauts for the next two years.
“Nissan’s ongoing partnership with the CFL, and now its teams, reflects the value we see in reaching out to the Canadian football audience,” said Jeff Parent, vice president of sales and marketing. “The CFL is one of the most popular leagues in Canadian professional sports and the loyal fans crave excitement. Through this partnership, Nissan will deliver even more exhilaration to football fans this season.”
Nissan will supply each of the sponsored teams with a 2009 Cube. Cheerleaders for the Eskimos, Roughriders and Argonauts will spend the season for the Cube and will chat online about their experiences on various social networks such as Twitter and Facebook.