Volvo announces ‘two branch’ approach to trim levels with Inscription and R-Design lines
Those hoping for more than a four-cylinder engine under the hood of the forthcoming XC90 R-Design are out of luck.
Launched just a few weeks ago, the Volvo XC90 is the first vehicle to be built atop Volvo’s new Scalable Product Architecture. When revealed in Sweden, the XC90 was shown with very luxurious touches, inside and out.
Today, the second branch of Volvo’s newly announced two-branch trim level tree approach has been revealed with the release of the R-Design model.
Volvo will use this ‘two branch’ trim approach for all future models. Luxury options will be part of the Inscription branch while sportier-looking models will reside in the R-Design branch.
“R-Design is created for people with a passion for things that add spice to life,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group.
“It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail is designed to contribute to the individualistic and refined expression these customers desire.”