MERCEDES-BENZ CANADA INC.Toronto, Ontario – Smart Canada has unveiled a new ad campaign, in conjunction with the 2010 Canadian International Auto Show in Toronto, that uses a giant shoehorn to show that the Smart Fortwo can park almost anywhere.

The display, which will move between select high-traffic locations around the city, will also impart the message “Fits into tight places,” and prompts onlookers to visit the company’s Web site.

Created by BBDO Toronto, the campaign intends to demonstrate that like a favourite pair of shoes, the Smart can fit comfortably into any lifestyle.

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