May 16, 2006

New report says 48 million Americans still don’t buckle up

Washington, D.C. – A report released by the National Highway Traffic Safety Administration (NHTSA) says that despite the highest safety belt usage ever recorded in the U.S., 48 million Americans still fail to buckle up. The report found most of these to be young, male, likely to live in rural areas, and likely to drive pickup trucks.

The report’s release coincides with the national “Click It or Ticket” crackdown on belt law violators, supported by more than US$31 million in national and state ads in English and Spanish. They will be aired in media most frequently watched or listened to by males age 18 to 34.

The report was issued at a news conference in Chicago; in 2003, following the enactment of a primary safety belt law (where police officers can stop motorists solely for not wearing a seatbelt), paid advertising and vigilant enforcement efforts, Illinois’ traffic deaths fell to 60-year-lows in 2004.

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