Pontiac G8 ST. Click image to enlarge
Pontiac G8 ST (2008 New York Auto Show)
Detroit, Michigan – After considering more than 18,000 possibilities, General Motors has announced that it will name its new G8-based sport truck the “G8 ST”. Thousands of fans submitted suggestions during a “Tame the Name” promotion, which delayed a final announcement until each possibility was considered and cleared for possible trademark conflicts.
“Frankly, we were blown away by both the volume and quality of the names that were submitted,” said Craig Bierley, BPG Product Marketing Director for cars and crossovers. “G8 ST was one of the most popular suggestions, plus we noticed a far broader trend toward simple, easy-to-remember names.”
Bierley said that “El Camino” was also a sentimental favourite, given the car’s resemblance to the vehicle that Chevrolet last built in calendar-year 1988, but that it felt it was more appropriate to “honour the El Camino’s unique place as part of Chevy’s heritage and not use that nameplate on a Pontiac.”
Sharing the G8 GT sedan’s basic architecture and 361-horsepower V8 engine, the G8 ST will be able to carry a payload of 453 kg (1,000 lbs) or tow a trailer weighing up to 1,587 kg (3,500 lbs). It will be available in late 2009 as a 2010 model.