May 8, 2002
New mid-size Chevrolet pickup to be called, ‘Colorado’
Detroit, Michigan – Chevrolet announced that its new mid-size pickup will be called the ‘Colorado’.
“We wanted a name that would fit within the Chevy Truck portfolio and stand out in the marketplace,” said Russ Clark, Chevrolet marketing director, mid-size truck. “With the development of an all-new truck, it is crucial to select a new name that resonates well with customers and has a strong presence.”
The Colorado is the fifth new Chevy truck since the announcement of the Chevy Avalanche at the 1999 North American International Auto Show. Colorado production will begin at the General Motors Shreveport truck plant in Shreveport, Louisiana in the fourth quarter of 2003.