May 21, 2002
New Mercedes-Benz E500 has role in “Men in Black II”
The all-new 2003 Mercedes-Benz E500 has been cast in a prominent role in “Men In Black II” as the ‘new hotness car.’ The film opens July 3, and the new E-Class sedan will be in showrooms in September.
“Men in Black II,” a humorous science-fiction fantasy starring Will Smith and Tommy Lee Jones, is the sequel to “Men In Black” first released in 1997 by Columbia Pictures. In “Men in Black II,” Kay (Tommy Lee Jones) and Jay (Will Smith) reunite to provide our best, last and only line of defence against a sinister seductress who levels the toughest challenge yet to the MIBs untarnished mission statement: protecting the earth from the scum of the universe.
A special E-Class feature in the film is a keyless remote control that summons the car to the Agents Jay and Kay “at a blink of an eye,” and is driven by a remote controlled agent that is sucked back into the air bag before the two film stars enter the vehicle.
“Men in Black II” also marks the first time Mercedes-Benz has granted the use of its logo for a licensed children’s toy. The MIB Strike Cruiser, a spaceship operated by the MIB agents to pursue the lead alien’s spaceship, morphs into the all-new E-Class in the movie. The toy spaceship – which is being sold with a 3-3/4-inch MIB II toy agent (Agent Jay) – is manufactured by Hasbro and will hit store shelves in mid-June.