2011 Kia Sorento
2011 Kia Sorento. Click image to enlarge

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2011 Kia Sorento

Seoul, South Korea – Kia will debut several new models at the Frankfurt International Motor Show on September 15, including the all-new, seven-seat Sorento SUV and the Forte LPI Hybrid Sedan.

The company will also show its all-new Venga, a multi-purpose B-segment vehicle for the European market, the restyled Cee’d, and its new “EcoDynamics” brand.

“Kia’s presence at Frankfurt will embody five exciting premieres and highlight our brand’s stylish design, creative engineering and world-class build quality for the world to see,” said Hyoung-Keun Lee, president of Kia Motors Corporation. “Throughout the current global economic downturn, Kia products have maintained their appeal to consumers and enabled us to increase our market share in many regions. I am confident that next year in Europe, the new Venga, new Cee’d and all-new Sorento will spearhead a successful sales drive to attract more and more newcomers to our brand.”

The all-new Sorento will be available with five- or seven-passenger seating, and will include keyless entry, engine start button, backup camera and panoramic glass sunroof. No longer a body-on-frame vehicle, it now uses an all-new monocoque body shell, reducing vehicle weight by 215 kilograms. The most popular engine choice in Europe is expected to be an all-new 2.2-litre diesel, offered with a six-speed manual or Kia’s all-new six-speed automatic transmission. Ride and handling balance is now biased more towards on-road driving, without diminishing the original model’s off-road ability.

The Frankfurt show will mark the world premiere of Kia’s new “EcoDynamics” sub-brand. The name will be applied to the most eco-friendly cars in each Kia model range, as fuel-stretching and emissions-cutting technologies are progressively introduced. The EcoDynamics vehicles at the show will be equipped with an idle stop feature, power-saving alternator management system, gearshift up/down indicator, and low-rolling-resistance Michelin tires. Future EcoDynamics vehicles will also feature additional CO2-reducing technologies such as streamlined body parts, alternative fuel capabilities, high-efficiency transmissions, and hybrid, electric or fuel cell powertrains.

The Forte LPI Hybrid sedan will be shown to Europeans for the first time. It is already on sale to the public in Korea, powered by a 1.6-litre engine running on liquid petroleum gas, mated to a hybrid powertrain with lithium polymer battery pack. Although the Forte is not marketed in Europe, Kia plans to operate a test fleet of 36 Forte LPI Hybrid cars across the region to assess the feasibility of large-scale commercialization of LPI hybrids for the future. The company’s display will also include Cee’d Hybrid and Sorento Hybrid concept cars.

 

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