New York, New York – Mazda has unveiled the 2012 Mazda3 with SKYACTIV fuel-saving technologies at the New York International Auto Show. The new model achieves 4.9 L/100 km on the highway, the company said.

The new Mazda3 has an even more refined exterior and exterior and boasts the first application in North America of Mazda’s innovative SKYACTIV fuel-saving and performance-oriented technologies. The Mazda3 is Mazda’s best-selling vehicle worldwide and accounts for nearly half of all Mazda sales in Canada and the U.S., making it a prime candidate to introduce the new technologies.

“SKYACTIV is not just an engine, it is the next generation of advanced vehicle performance and efficiency,” said Jim O’Sullivan, president and CEO of Mazda North American Operations. “SKYACTIV embodies Mazda’s philosophy of engineering only vehicles that are fun to drive, satisfying to own and environmentally responsible, and there is no better vehicle to start with than the Mazda3, one of the most exciting sport compact cars on the road.”

The 2012 Mazda3 features an all-new SKYACTIV-G gasoline engine and six-speed automatic or manual transmission.

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