August 5, 2002
New Ford Performance Group to mine enthusiast market
Chicago, Illinois – Ford announced a new Ford Performance Group that will expand the array of performance vehicles, parts and services offered by Ford, Lincoln and Mercury.
The new group combines the Ford’s Special Vehicle Team (SVT), Ford Racing Technology and the company’s Vehicle Personalization organization to design, develop and market performance products, parts and services. Ford said the organization will be the industry’s most comprehensive performance product and marketing operation.
“We created this group to maximize the most passionate and exciting parts of our business,” says Jim O’Connor, Ford Motor Company group vice president for North America Marketing, Sales and Service. “We know our customers are demanding unique, high-performance vehicles, parts and services, and we are ready to deliver them.”
The Ford Performance Group will:
- expand the Ford SVT product line
- deliver quickly to market special-edition Ford, Lincoln and Mercury models and performance accessories
- grow the performance parts and accessory business
- continue to foster a direct link between racing and production vehicles
- promote already powerful relationships with enthusiast customers in Ford car clubs
- create new performance products for the Lincoln and Mercury brands in the future working with Lincoln Mercury Product Development Ford Performance Group
Mike Zevalkink, formerly executive director of Ford North American Car Product Development, has been appointed executive director, Ford Performance Group and is in charge of aligning the strategies to quickly deliver performance results.
“This segment of the market is moving fast, and we intend to widen our lead in performance products, parts and services,” says Zevalkink. “The difference between Ford and the competition is that Ford has more than 100,000 SVT vehicles already on the street, and will sell more than 100,000 feature vehicles in 2002 along with a full line of factory-backed performance accessories. And you can expect to hear more very soon.”