2009 Ford F-150 4×4. Click image to enlarge
Dearborn, Michigan – The all-new Ford F-150 was named 2009 Motor Trend Truck of the Year today. “The new F-150 is a thorough, thoughtful upgrade of a highly successful formula,” said Angus MacKenzie, editor-in-chief, Motor Trend. “The 2009 model improves on the core attributes that have made the F-150 a best seller for decades, ensuring it will remain a strong player in the segment despite the challenging economic environment.”
Improvements include a new high-strength, lighter-weight chassis, more horsepower, class-leading fuel economy and class-leading towing and payload capacity.
To earn the Motor Trend award, the F-150 bested its competitors in a series of rigorous tests evaluating the vehicle’s engineering, technology, design, safety, dynamics, performance, build quality and value. “Motor Trend editors used our truck the way our customers do – by putting it through extremely tough tests,” said Derrick Kuzak, group vice president, Global Product Development.
The 2009 award marks the third consecutive time an all-new F-150 garnered the Motor Trend Truck of the Year award. The pickup received the magazine’s prestigious award for two previous ground-breaking new models in 2004 and 1997.
The new 2009 F-150 sports an array of new technologies – SYNC provides hands-free, in-car communication. Ford Work Solutions is an innovative suite of options including an in-dash computer with Internet access, Tool Link to track tools, Crew Chief technology to dispatch workers and reduce vehicle operating costs and Cable Lock to improve security of tools and equipment. The new F-150 also features conveniences such as the Box Side Step and Tailgate Step that help customers easily gain access to the truck’s pickup box.