December 18, 2003

New Ford F-150 is Motor Trend Truck of the Year

New York, New York – Motor Trend magazine has selected the Ford F-150 as its 2004 Truck of the Year.

“The new F-150 represents a huge step forward in pickup-truck design, styling, refinement and overall performance,” said Kevin Smith, editor-in-chief. “Ford has practically reinvented the pickup, and its impact on the marketplace cannot be overstated or ignored. For all these reasons, we are delighted to recognize the Ford F-150 as the single most important truck of this year.”

This year, the editorial staff conducted testing on seven new vehicles, searching for the pickup truck that best represented exceptional value, superiority in its class, and the most significant development on the new-truck scene for 2004. All truly new or substantially revised trucks were considered with the condition that they be available for public sale by January 1, 2004.

The winner was selected from the following eligible models: Chevrolet Colorado, Chevrolet SSR, Dodge Ram SRT-10, Ford F-150, GMC Canyon, Nissan Titan and the Toyota Tundra Double Cab.

Motor Trend editors spent several weeks with the contending vehicles, exploring their performance, features, and functionality. Testing was done on each vehicle with a specific focus on the following: engineering and technology, performance, ride and handling, styling and design, interior fit, finish and materials, utility, and value. Special attention was paid to the “pickup” aspects of loading and securing cargo, performance with a payload, and towing.

The complete report on the 2004 Truck of the Year can be found in the February 2004 issue of Motor Trend, on newsstands January 7, 2004.

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