Dallas, Texas – The Texas Auto Writers Association (TAWA) has named the new 2009 Ford F-150 the “Truck of Texas”, the sixth consecutive year a Ford truck has won the top honour at the TAWA Texas Truck Rodeo.
Ford’s lineup of trucks was also named Truck Line of Texas, while the Ford Flex took CUV of Texas and the Expedition King Ranch took SUV of Texas.
“This is high praise, especially the coveted ‘Truck of Texas’ top prize,” said Mark Fields, Ford’s President of the Americas. “Texas Auto Writers are the toughest truck critics, because they know firsthand and truly appreciate how core truck customers really use their pcikups.”
TAWA president Harold Gunn said this year’s competition was tighter than ever, because all of the manufacturers are delivering outstanding trucks. “‘Truck of Texas’ is really the most important award of its type in the industry,” he said. “We love trucks down here, and we really use these vehicles every day. And since we spend so much time in our vehicles, for us, it’s not just about how the horse feels being towed, but how your butt feels sitting in the truck, too.”