July 5, 2006
New Chrysler Group ad campaign focuses on American and German engineering and design
Auburn Hills, Michigan – The Chrysler Group has launched a new ad campaign that focuses on the consumer benefits of American and German engineering and design. The campaign features DaimlerChrysler Chairman Dieter Zetsche as its new spokesperson in the “Ask Dr. Z” features.
The campaign includes television, radio, print, online and dealership ads, and also targets NASCAR fans. A special “Ask Dr. Z” paint scheme will be carried on the Number 9 and 19 Dodge Charger race cars. The campaign can be accessed at www.AskDrZ.com.