Richmond Hill, Ontario – New vehicle sales in October were down by 1.0 per cent when compared with October 2008, but was the best performance in the past 12 months, according to industry analyst Dennis DesRosiers.

The seasonally adjusted annual rate (SAAR) shows that, with seasonality factored into the statistics, “the market in Canada showed some fundamental strength in October,” DesRosiers said. “Everything is heading in the right direction.”

Light truck sales are still stronger than passenger car sales. “One wonders how sustainable this is in the longer term, given government’s focus on ‘green’ issues,” DesRosiers said.

The Korean automakers continue strong sales, with Hyundai up 43.0 per cent in October, and Kia up 23.2 per cent. “Some great product, a currency that has allowed them near-unprecedented pricing latitude, and an aggressive distribution strategy — Hyundai added 17 stores and Kia added 14 stores last year — that is helping them penetrate secondary markets,” DesRosiers said.

Manufacturer Oct 2009 Oct 2008 % Change
       
Chrysler 14,215 15,643 – 9.1
Ford 18,187 15,123 +20.3
General Motors 18,818 28,115 -33.1
       
Acura  2,079  1,162 +78.9
Audi  1,100  1,075 + 2.3
BMW  2,310  2,190 + 5.5
Honda  9,224 10,293 -10.4
Hyundai  8,415  5,885 +43.0
Infiniti    743    770 – 3.5
Jaguar     68     55 +23.6
Kia  3,603  2,925 +23.2
Land Rover    224    217 + 3.2
Lexus  1,459  1,304 +11.9
Mazda  5,612  6,109 – 8.1
Mercedes-Benz  2,199  1,720 +27.8
Mini    380    481 -21.0
Mitsubishi  1,452  1,338 + 8.5
Nissan  5,912  6,063 – 2.5
Porsche    130    114 +14.0
Saab     41    105 -61.0
Smart    228    270 -15.6
Subaru  2,486  1,784 +39.3
Suzuki  1,336  1,316 + 1.5
Toyota 17,354 14,539 +19.4
Volkswagen  3,545  3,662 – 3.2
Volvo    380    453 -16.1
       
Total sales 121,500 122,711 – 1.0
Passenger car  61,865  63,507 – 2.6
Light truck  59,635  59,204 + 0.7

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