New “simplified naming convention” coming to Cadillac brand
Late yesterday, Cadillac announced their new, forthcoming flagship sedan, once expected to be named LTS, will instead use the CT6 moniker when it starts hitting dealer lots next year. It won’t succeed any current products in the Cadillac portfolio.
“This Cadillac will be the lightest and most agile car in the class of top-level large luxury sedans,” said Travis Hester, executive chief engineer, Cadillac CT6.
“Using the lessons learned from our dynamic ATS and CTS product lines, we have developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of this new top-of-the-range car.”
The new sedan sitting at the very top of Cadillac’s car range will usher in a new “simplified naming convention” for the rest of the cars under Cadillac.
“As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally,” Uwe Ellinghaus, Cadillac chief marketing officer said.
ATS, CTS, and XTS models are to be renamed once they are redesigned.
The announcement follows Cadillac’s intended move to New York to become more relevant in the luxury space and grow space between itself and parent General Motors.