Barrie, Ontario – A groundbreaking ceremony has been held in Barrie, Ontario for that city’s first BMW and Mini dealership, set to open in the spring of 2011.

“Our new location will service a growing luxury vehicle market north of Toronto,” said Jamie Massie, president of Georgian International, which will operate Georgian BMW. “Barrie has grown into a cosmopolitan community that is eager to embrace the BMW and Mini brands.”

Construction on the $10 million project will begin in June 2010, and will feature both brands, along with ten service bays, four drive-through bays, and a state-of-the-art showroom. It will have frontages facing Byrne Drive, Essa Road and Highway 400.

“Georgian BMW is a retailer with tremendous promise and potential,” said Franz Jung, president and CEO of BMW Group Canada. “It’s in a high-growth and ever-expanding market. The facility is going to look fantastic, and will be in a perfect location offering excellent visibility and exposure for both the dealership and the brand. We are delighted to have Georgian BMW as part of our growing retailer network.”

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