May 26, 2003
New BMW 5-Series makes first appearance in Cannes
Munich, Germany – At this year’s 56th International Film Festival in Cannes, BMW is displaying the new 5-Series in its first public showing in a showroom called Studio 5 on the beach of the Noga Hilton, right at the heart of the Festival’s activities.
150 seats enable invited visitors to observe the car in comfort. Chefs and bar tenders keep the guests plied with food and drink. While access to Studio 5 is reserved for invited guests and the international press only, any Festival visitor can register for a test drive and be driven through Cannes in the new 5-Series sedan.