Herndon, Virginia – Volkswagen of America is celebrating the tenth anniversary of the introduction of the New Beetle. Originally unveiled as a design study car, called “Concept 1”, at the North American International Auto Show in Detroit in 1994, the New Beetle made its worldwide debut in 1998.

“We are extremely proud to celebrate the tenth anniversary of the New Beetle, an iconic vehicle that has made a remarkable impact on automotive and pop culture history,” said Stefan Jacoby, President and CEO of Volkswagen of America. “The New Beetle is a true reflection of Volkswagen’s commitment to individuality, design and pure driving pleasure.”

Although it borrowed general design cues from its classic predecessor, the New Beetle incorporated a redesigned chassis and water-cooled, front-mounted engine; J.D. Power and Associates reports that its silhouette is now considered the most easily-recognized profile in automotive history. As of April 2008, U.S. sales of the New Beetle and New Beetle Convertible have exceeded 500,000 units, while worldwide sales have topped one million.

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